- Prémios Marketeer 2026 -
Convento do Beato
For this edition, and in keeping with the event’s theme, The Great Dream Factory, we have developed an imaginary world that explores and brings to life the key themes that run throughout the factory. It was within this context that we created the Oficinas do Sabor, brought to life through four themed stations: Pronto a Comer, inspired by the packaging area; Ensaios do Sabor, conceived as an experimental laboratory; Linha de Sabores, which recreates the atmosphere of an assembly line; and the Cantina do Chef, the space for meeting and sharing where everyone gathers. Through this concept, we bring together two worlds – the kitchen and the factory – to build a gastronomic narrative rooted in community and cooperation.